I build remarkable brands and websites that become enjoyable and powerful experiences. I have 7 years experience in website design and 4 years experience in small business consulting.
Anthony Deloso
remarkability@anthonydeloso.com
I build remarkable brands and websites that become enjoyable and powerful experiences for your audience.
Your audience can be your consumers, your employees, or the world. Whomever you wish to reach; I can help you reach them quickly, powerfullly, and in a remarkable manner.
I've always been intrigued by the blurring lines between big and small business. When things look good, feel good, and smell good most people will usually give it a try. This is what I call having "the look". First, I build the look. Using the right design, colors, layout, and navigation a website can quickly capture its intended audience. The look is crucial, because it is where you lose most of your audience. You have to be authentic, intriguing, and beautiful.
Then the most important thing is the deep content. Most designers don't go here. They let you drop in whatever catch phrases you feel like. They fail to offer any sort of consulting on how to build good content. Good content tells a story. I can help you tell a better, more articulate story. A story is the foundation of your business. Not only is a story told in words; a story is told in pictures, designs, and typefaces. A good story gives your audience a complete understanding of who you are and what you can do for them. This is where trust is built. You have to be knowledgeable, helpful, and understanding.
When you put together "the look" and deep content you have something remarkable. You have something worth your audience's interest. You have growth, customers, and with some luck... increasinsg revenue.
+In this field one man is more efficient than many. Working alone helps me keep costs down and allow you to communicate effectively with a single person in order to get the job done right.
I love my work.
Anthony Deloso
remarkability@anthonydeloso.com
This video presents a broad overview of the difference between 10+ years ago on the web and the social web of today (”Web 2.0″) — focusing on how HTML was used for defining structure and stylistic characteristics (”form”), whereas XML has separated form and content, facilitating data exchange for all kinds of mash-ups.
I was very surprised to say the least to find my ‘tech news and innovation’ blog featured in CSS Mania. Thanks to whoever found my design and decided it was worthy of upload!
From Seth Godin to the Wall Street Journal, Word of Mouth has been touted as the solution to all of your marketing woes. This article is the first article in a short series that will help you understand the buzz surrounding Word of Mouth (WoM) and how WoM may or may not be the solution.
Although WoM has been sneaking into the marketing world for over 50 years we haven’t really settled on how to define the phrase. Depending on who you ask you will get a different definition.
Merriam-Webster Online defines WoM as: “orally communicated; also : generated from or reliant on oral publicity <word-of-mouth customers> <a word-of-mouth business>”
However, most literature on WoM suggests that WoM is specifically related to person-to-person communication about a brand, product or service. This definition of WoM is closer to what I will consider WoM to mean from here on out:
Non-commercial person-to-person communication between two people where one person is relating a brand, a product or service to another person.
A couple notes about this definition:
Now that we have settled on a usable definition (for now), we can move on to part two of the series. Stay tuned for ‘WoM Options’.
Word of mouth (WOM) marketing doesn’t work if someone can’t remember the name of your brand or the name of your website.
There are 5 basic rules that you should adhere to while choosing a brand name and a domain name. A name can mean everything and yet… nothing (as I note at the end of this article).
1. Brevity is your friend:
Please choose a short name for your brand or domain name. I can’t stress how important this is. Most people cannot remember the name of the person they met the night before, let alone a 60 character domain name!
2. If it’s not a .com
It’s a dot bomb. Some exceptions to this rule are .net and .org. However, it is best to stick with the traditional .com suffix. The .com suffix is the first one that most people try when typing an address into their browser. Make them happy and choose a dot com.
3. Check if the domain name is available.
Do this before you have committed to a name for your brand, especially if your website is a crucial part of your business. You can save a lot of time by using http://instantdomainsearch.com/ ; just start typing and your results will appear instantly.
4. Do a dry run.
Tell everyone you meet about what you are thinking about naming your brand and your domain. If you have to spell it for them then I would think about another name. Also, if they can’t understand you quickly then I would think about another name.
5. Choose a branded name not a costly generic name.
When you are shopping for carrots you don’t go to a store called “Carrots”. You go to Krogers, Harris Teeters, or another brand name grocery store. The same principle applies to your domain name. Choose a branded name not a costly generic name.
A good name is a good start. However, an amazing name, no matter how much you like it, will not bring in more clients or consumers. You have to back up that name with a solid product design, a strong marketing strategy, and a remarkable website. However, a great product with a poor name may spell doomsday for your business. Choose carefully.
The new design is finished and live as of today. I will be working to iron out the wrinkles over the next few days, so if you find any bugs in the new design please let me know. I will be posting articles regularly about branding, small business, career management, and design.